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【『マーク・ザッカーバーグからの手紙』 全文】

YN市場上場に際し、米証券取引委員会(SEC)に提出した申請書類に添付したマーク・ザッカーバーグの手紙は、

Facebook was not originally created to be a company.
FaceBook は、もともと起業のため作られたものではなかったんです。

と始まっています。 とても正直で若者らしく素直な書き出しと好感をもちました。

日本には、FaceBook 誕生以前より、Nifty・Mixiなど優秀なSNSがありました。
日本は、SNS先進国だったはずです。(失礼ですが、あえて過去形です。)

なのに、5年足らずの企業にあっという間に抜かされました。なさけない・・・
なぜ、日本のSNS企業は、世界的規模の企業に育たなかったのでしょう。

日本の教育番組では、 SNSや、『mixi』 『twitter』 『facebook』 について、
有識者や日本のSNS経営者が、その解説をしています・・・しかし、それは、
私の耳には、まったくピントのづれた、創造性や夢を感じない、
世界企業に育成できなかった日本の経営者・学者・お役人もどきのお話・・・

5年足らずの会社に、追いやられる日本の経営者や学者やお役人の話など・・・はっきり言って、参考にならないし、集客(SEO対策)・経営管理的なお話なら、
つまりませぬ・・・ って 早くお気づきあそばせ。>日本の教育番組様

使用するコミュニケーション言語のためなのか?
ガラパゴス化された通信システムの問題?
(税金も投下、仕様を世界標準にと!しかし、失敗の連続・・・あほ!)
日本の規制・制度・法的なもの?
生活・文化面?
日本の企業育成の風土・土壌の問題?
何か 他の理由?

私は、『ザッカーバーグの手紙』の中に、日本のベンチャー企業が、
世界企業に育たない理由を表す言葉があると思いました。

それは、Be Open という言葉です。

私は、その言葉から、『オープンソース』という言葉を・・・
そして、さらに、昔、必要以上に著作権!著作権厳守!と有識者とともに騒ぎ、
自らの首を絞めていった 残念なソフトハウス業界の日本企業・団体 を 連想してしまいます。

著作権は、文化・科学の振興のために平等にバランスよく機能すべき。と。
<著作物利用者側にも、著作権者側にも

日本にとって、基幹ソフト系の産業(知的財産権依存型産業)は、
原材料など輸入しなくてもよい大切な産業でした。(過去形)

一昔?ふた昔前?プログラムソースのオープン化、プログラム情報の共有化が加速した時期ネットコミュニケーションツールが、UNIXからWINDOWSへと大衆化した時期に、日本のソフト産業は、このオープンソースの啓蒙活動を、企業の功利主義とは相反するため、危機感を感じ、その社会現象を敵対視、ことごとく、日本の著作権という法律で、ねじ伏せました。確かに、一理も二理もあり正論でした。

しかし、正論でも、結果的に、自分たちの首を絞めていたことと気づいた時、
業界としては、もう手遅れでした。
現在は、周知の通り、日本の基幹ソフト産業界は、壊滅状態です。
(基幹的ではものは、除く:内需的ネットゲームや初音ミクなど一部)

その間に、世界では、沢山の基幹的ネットワークソフトが世に出現します。
そして、世界的にその地位を固め、M&Aも加速します。
Skype・・・Yahoo・・・Wikipedia・・・Dropbox・・・Flickr・・・Tumblr・・・live365・・・
Google・・・GoogleApps・・・Youtube・・・Ustram・・・Twitter・・・FaceBook・・・

当時、オープンソースの普及に、横槍を入れていたお役人や有識者の一部は、
現在も、基幹ソフトとは異なるネットゲームや初音ミクの成功例でお茶を濁し、
日本の基幹ソフト産業壊滅の反省もせず、TVでSNSの解説をしています・・・
『あぁ~あ うんざり』 といった感じです・・・

知的財産権依存型産業・・・世界的規模で
新聞・出版・デザイン・音楽・映像業界にも、同じ波が押し寄せています。

昔の利益追求型企業の発想からは、理解不能なオープンソースの考え方・・・
功利主義とは無縁な大学や教育機関の役割が、とても大切となるこの発想・・・
オープン・共有・集合知 から生まれる 新しい副産物と、その価値の共有・・・
今、オープンソースという発想は、クリエイティブ・コモンズという発想となって・・・
今の日本の知的財産権依存型産業の周りを取り囲んでいます。

残念ですが、日本の著作権が、人類の文化・科学の振興ではなく、
著作権者の利権保護にのみ存在していると、勘違いしている企業・主体は、
過去に経験した日本の基幹ソフト産業界と同じ運命を辿るでしょう。

オープン・ソース、クリエイティブ・コモンズ・ライセンス、情報のオープン・共有から生じる集合知、といった言葉すら知らない日本の知的財産権依存企業のお年寄り経営陣、加えて、若い経営者、新参者を好まない日本の保守的企業風土、さらに、さらに、企業経営とは無縁な経営センスをミジンも感じない お役人。そして、そのお役人による各種産業利権堅持のための産業主導・・・ 日本のアントレプレナーを本気で歓迎しない・育てない、投資しない日本の産業風土の中では、ザッカーバーグの手紙の内容は、文章として理解されても、それを実行することは、日本では皆無です。しかし、憂いてばかりいても、解決になりませぬ。さてどうしませう・・・

以下 「マーク・ザッカーバーグからの手紙」 英文全文
日本語訳 助かります。 → TECH SE7EN

—Facebook IPO: Letter from Mark Zuckerberg—

Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.

We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.

At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television — by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.

Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones — the raw tools necessary to start sharing what they’re thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

We hope to strengthen how people relate to each other.

Even if our mission sounds big, it starts small — with the relationship between two people.

Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

People sharing more — even if just with their close friends or families — creates a more open culture and leads to a better understanding of the lives and perspectives of others. We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives.

By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world’s information infrastructure should resemble the social graph — a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring.

We have already helped more than 800 million people map out more than 100 billion connections so far, and our goal is to help this rewiring accelerate.

We hope to improve how people connect to businesses and the economy.We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.

As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.

One result of making it easier to find better products is that businesses will be rewarded for building better products — ones that are personalized and designed around people. We have found that products that are “social by design” tend to be more engaging than their traditional counterparts, and we look forward to seeing more of the world’s products move in this direction.

Our developer platform has already enabled hundreds of thousands of businesses to build higher-quality and more social products. We have seen disruptive new approaches in industries like games, music and news, and we expect to see similar disruption in more industries by new approaches that are social by design.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

We hope to change how people relate to their governments and social institutions.

We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.

By giving people the power to share, we are starting to see people make their voices heard on a different scale from what has historically been possible. These voices will increase in number and volume. They cannot be ignored. Over time, we expect governments will become more responsive to issues and concerns raised directly by all their people rather than through intermediaries controlled by a select few.

Through this process, we believe that leaders will emerge across all countries who are pro-internet and fight for the rights of their people, including the right to share what they want and the right to access all information that people want to share with them.

Finally, as more of the economy moves towards higher-quality products that are personalized, we also expect to see the emergence of new services that are social by design to address the large worldwide problems we face in job creation, education and health care. We look forward to doing what we can to help this progress.

Our Mission and Our Business

As I said above, Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works.

I started off by writing the first version of Facebook myself because it was something I wanted to exist. Since then, most of the ideas and code that have gone into Facebook have come from the great people we’ve attracted to our team.

Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team — and also building a developer community, advertising market and investor base — I’ve developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.

Simply put: we don’t build services to make money; we make money to build better services.

And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.

By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term — and this in turn will enable us to keep attracting the best people and building more great services. We don’t wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.

This is how we think about our IPO as well. We’re going public for our employees and our investors. We made a commitment to them when we gave them equity that we’d work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As we become a public company, we’re making a similar commitment to our new investors and we will work just as hard to fulfill it.

The Hacker Way

As part of building a strong company, we work hard at making Facebook the best place for great people to have a big impact on the world and learn from other great people. We have cultivated a unique culture and management approach that we call the Hacker Way.

The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I’ve met tend to be idealistic people who want to have a positive impact on the world.

The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo.

Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping.

Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”

Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win — not the person who is best at lobbying for an idea or the person who manages the most people.

To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have. At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.

To make sure all our engineers share this approach, we require all new engineers — even managers whose primary job will not be to write code — to go through a program called Bootcamp where they learn our codebase, our tools and our approach. There are a lot of folks in the industry who manage engineers and don’t want to code themselves, but the type of hands-on people we’re looking for are willing and able to go through Bootcamp.

The examples above all relate to engineering, but we have distilled these principles into five core values for how we run Facebook:

Focus on Impact

If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.

Move Fast

Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.

Be Bold

Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time.

Be Open

We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.

Build Social Value

Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.

Thanks for taking the time to read this letter. We believe that we have an opportunity to have an important impact on the world and build a lasting company in the process. I look forward to building something great together.

       

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